Selling out of boards is a good thing when you’re a skate company. But when you do it in the first two minutes? That’s something to take note of. After leaving Plan B Paul Rodriguez produced 500 decks and they caught fire! Thus Primitive was born! The original team began with heavy hitters such as Nick Tucker, Carlos Ribeiro and Paul himself.

The concept for Primitive was born in 2012 and took flight in 2014. Being a household name in skaters lives world wide is definitely a great feat, let alone doing it in a matter of a handful of years. Who knows what heavy hitters will grace their name on a Primitive deck.